The Ups And Downs Of Royal Enfield Indian Motorcycles
Posted by Harry Matlis on December 6, 2009
Production of Royal Enfield motorcycle is still existent even though it is the oldest model of motorcycles ever. The company began in Redditch , Worcestershire and disappeared in’71 however, India is the only place where production is still carrying on. Thus, the’63 model was named The Royal Enfield Indian Motorcycle and was then sold to America.
While Royal Enfield was most popular for its sale of motorcycles, it made numerous other things, like rifle parts, lawnmowers, and bicycles. Their logo was a picture of a cannon with the motto “Made like a gun, goes like a bullet.
By’55, the Indian Enfield began producing Bullet motorcycles with license from a UK based Brand, and by’62, they were making complete bikes. Even when the Royal Enfield suspended in’71, the Indian company in Chennai continued the productions and bought the rights to the name “Royal Enfield” in’95 and it is 2009 and they are still in business.
The Indian Motorcycle Company in America went through the most trying times, in the year’50. A company called Brockhouse Corporation had been financing the unsteady Indian company and bought it in the same year. Some unlucky management choices led to division of the Indian unit into two: one for the sales, and one for manufacturing.
The manufacturing sector could not meet the retooling costs for an overhead valve engine, and it closed in’53. Some Indian purists consider that to be the end of the “real” Indian motorcycles. But the sales arm of the company did not fold.
Since Brockhouse Corporation had the rights to the name after Indian manufacturing went under, they began importing Enfields and selling them as Indians from’55 to’70. This was an early example of “badge engineering,” and it was not rewarded. Though dealerships still carried the Matchless/Indian name after’59, the Indian name was dropped from motorcycles.
Disputes as to who will earn the brand name became a big issue during that time of Indian Motorcycle history. The Enfield Chief was still produced in’60 – a rebadged Enfield 700 cc twin fitted with the fender guards, saddlebags and other Indian paraphernalia.
However, Associated Motorcycles of Britain bought the Indian name in’60. In’63, the Berliner Motor Corporation overpowered the U.S distributorship of Associated Motorcycles and the Indian name was completely erased for good. These details of the deal became life-like in form of trademark and branding disputes till’99.
In the mid 60s, Floyd Clymer took the sales arm of the Indian company. He was a racer, author, motorcycle dealer, and a magazine publisher. Clymer tried to repair the Indian brand for the past five years or so, by fitting Indian nameplates to Italian Velocette-based bikes and also had prototype built based on the original Indian V-twin design. However, unfortunately, the prototype was the only one ever made.
The genuine Indian scout motorcycle is a popular favorite with biking fans the world over. To read more about accessories including Indian motorcycle buckles click on the links.
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